A British Christmas, Beautifully Made

Fir & Fable began in a small workshop in Belgravia with a simple frustration: it was nearly impossible to find an artificial Christmas tree that belonged in a thoughtfully designed home. Everything was either too shiny, too sparse, or too obviously artificial.

So we started making our own. We travelled to growers to study how real firs branch and catch light, then worked with artisans to mould branch tips directly from cuttings. We chose a warm 2200K light that flatters winter interiors. And we built every tree around a palette of ivory, forest green, burgundy and champagne gold — colours drawn from English winters, not from a tinsel factory.

Today the collection brings together trees, lights, ornaments, toppers and skirts, with considered details for homes across the United Kingdom. Warranty terms will be clearly listed on each product before launch.